![]() ![]() The stunt merited WJMP an entry in the Guinness Book of Sports Records. WJMP/ Kent, OH, in a protest over the Major League Baseball players' strike, continuously played two versions of " Take Me Out to the Ball Game" sunrise-to-sunset (the station operated only during daytime hours), for two months (and 57,161 total plays) from August to October 1994.Triple J paid homage to the event during the Aprelaunch of digital radio station ABC Dig Music as Double J, which was preceded by a stunt loop of 13 different versions of "Express Yourself" (including the original recording, and covers of the song by Australian musicians). song, " Express Yourself" (whose lyrics criticize censorship of rap music), 82 times in a row. During the action, Triple J played another N.W.A. song " Fuck tha Police" in a segment discussing its subject matter (despite the full song having been played by the station before without incident). In May 1990, the staff of Australian Broadcasting Corporation radio station Triple J staged an industrial action, after its news director was suspended for playing a clip of the N.W.A.This example of stunting is notable for the station-specific nature of the song's lyrics Watson re-recorded the song for the occasion, adding a new coda in which he sings, "Now Austin's on track, 'cause KOKE-FM's back." For four days before the July 8, 2012, relaunch of KOKE-FM/ Austin - a station which popularized progressive country in the early 1970s, a live recording of Dale Watson's "Country My Ass" played in a continuous loop.Linder Radio Group is known for routinely using " Tie Me Kangaroo Down, Sport" by Rolf Harris as a filler stunt when changing a format on one of its stations.In a reference to the Rickroll meme, the new Toronto radio station CIND-FM played a loop of Rick Astley's " Never Gonna Give You Up" prior to its official launch as Indie 88.In late-April 1994, WMGV/ Winneconne stunted with a loop of 21 different versions of the song " Louie Louie" as Louie 103.9, before launching a new oldies format on May 3.In 1961, XEAK San Diego/ Tijuana played "Mope-itty Mope" by The Bosstones for 72 hours straight before launching one of the first all-news formats in North American radio.In one of the oldest radio stunts recorded, WNOE-AM/ New Orleans played "Shtiggy Boom" by The Nuggets nonstop for 58 hours and 45 minutes before the launch of its Top 40 format in early 1955.Often the song chosen for the loop does not pertain to either the old or new format:.The loop included kayfabe segments of DJs discussing their repeated playing of the song, and "callers" either requesting "Killing in the Name" or asking for a different song-which led to a false impression that its employees had commandeered the station to protest staffing changes associated with the format change. In late June 2022, CKKS-FM in Greater Vancouver similarly faced mainstream media attention when it played a loop of " Killing in the Name" by Rage Against the Machine as part of its transition from hot adult contemporary Kiss to modern rock Sonic.The stunt notably attracted mainstream media attention, with the hashtag "#nelly1057" being used to discuss the event on Twitter. This led into the stations' relaunch as rhythmic contemporary Hot 105.7. The song(s) in question are commonly a clue towards the incoming format or branding, such as was the case in March 2014 when San Francisco Regional Mexican station KVVF/ KVVZ stunted with a loop of " Hot in Herre" by Nelly for three days.Types of radio stunting and noted examples Continuous loop Ī station may stunt by repeating the same song, playlist, or other content on a continuous loop: To a lesser extent, stunting has also been seen on television, most commonly in conjunction with April Fools' Day, or to emphasize a major programming event being held by a channel. ![]() Stunts often involve a loop of a single song, or an interim format (such as the discography of a specific artist, Christmas music, a specific theme, or novelty songs), which may sometimes include hints towards the station's new format or branding. ![]() Occasionally, a stunt may be purely intended as publicity or a protest, and not actually result in a major programming change. Stunting is typically used to generate publicity and audience attention for upcoming changes to a station's programming, such as new branding, format, or as a soft launch for a newly-established station. Stunting is a type of publicity stunt in radio broadcasting, where a station-abruptly and often without advance announcement-begins to air content that is seemingly uncharacteristic compared to what is normally played. Type of publicity stunt in radio broadcasting ![]()
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